It happened one night, after a work-out, when we were sitting in the most beautiful beach bar at the Indian Ocean, the BIDI BADU bar.

Soaking up the breath-taking view, we were surrounded by couples dancing to chill music in the shallow waters, beach volleyball and football matches going on in full-swing, beach tennis balls coming out of the purple sunset like comets, and the tide slowly washing away the footprints of joggers from the wet sand.

We were at the source of positive life-energy. This is exactly the feeling we want to spread across the world.


BIDI BADU was born!


BIDI BADU is a sports brand - but different. Inspired by a magical way of life, slightly crazy, but always positive and authentic. BIDI BADU is like a spell, which adds magic to the game – on and off the court.

BIDI BADU embraces this positive spirit and has embedded it into every one of its magical styles – designed for an active community with a unique outlook on life. BIDI BADU is always unexpected and different, and it embodies a new generation of sports and lifestyle. 

Why BIDI BADU? Because your game deserves a name. Because BIDI BADU is always ‘different‘.

It’s hard to describe, what it means to be BIDI BADU – you have to live it!