About BIDI BADU

OUR STORY!

BIDI BADU WAS BORN

It happened one evening when we were sitting after a workout in the most beautiful bar on the beach of the Indian Ocean, the BIDI BADU Bar... …

Stunning views, couples dancing to chill-out music in the shallow waters on the shore, beach volleyball, tennis matches in full swing and the waves slowly washing the joggers' tracks from the wet sand.

We found ourselves at the source of positive life energy. And that's exactly the feeling we want to spread around the world.

WHY BIDI BADU

• Because BIDI BADU is the new 'Anders' 'Different'
• Because your attitude deserves a name!
• It's hard to describe what it means to be BIDI BADU - you have to experience it!

BRAINWASH - BRANDWASH

PURPOSE

Producing good vibes to make sporty people smile!

VISION

Our vision is to help make the world a more positive place: We want to be the sports brand for all people who enjoy and love life as much as we do.

MISSION

LIFE is BIDI BADU is not just a slogan, but our daily mission. We don't just want to develop cool textiles, we want to be the brand for positive life energy that gives our customers a magical time during and after sport.

OUR BRAND VALUE

THE BASIS FOR OUR ACTION!

• DIFFERENT
  
  We think outside the box and question the establishment. We try new things to get a little more out of our sports and everyday lives.
  
  
• SLIGHTLY CRAZY
  
  We are stubborn. We attract attention, we provoke without humiliating. We have a cheeky sense of humor.
  
  
• PLAYER
  
  We are players, never miss a challenge. The joy of the game is more important than the triumph.
  
  
• AUTHENTIC
  
  No matter what we do, we remain true to ourselves. We are open and do our own thing.
  
  
• MAGIC
  
  BIDI BADU attracts a young generation of sports enthusiasts with a unique outlook on life: a magical community that connects with each other.