OUR STORY !

  It happened one night, when we were sitting in the most beautiful bar on the beach at the indian ocean after a work-out, the BIDI BADU bar …

A breath-taking view, couples dancing to chill-out tunes in the shallow waters on the shore, beach volleyball, tennis matches in full-swing and the waves slowly washing away the tracks of joggers from the wet sand.
We were at the source of positive life energy. And this is exactly the feeling we want to spread around the world.

   

• Because BIDI BADU is the new ‚Different‘
• Because your attitude deserves a name !
• It is hard to describe what it means to be BIDI BADU – You have to experience it !

BRAINWASH - BRANDWASH

  Producing good vibes to make sporty people smile!
  Our vision is to contribute to making the world a more positive place: We
want to be the sports brand for all people who enjoy and love life as much
as we do.
  LIFE is BIDI BADU is not just a slogan, but our daily mission.
We don’t just want to develop cool textiles, we want to be the brand for
positive life energy that gives our customers a magical time during and
after sports.

OUR BRAND VALUE

 

• DIFFERENT

  We think out of the box and question the establishment. We try new things to get a bit more out of our sports &daily lives.



• SLIGHTLY CRAZY

  We are persistent. We attract attention, we provoke without humiliating. We have a cheeky sense of humour.



• PLAYERS

  We are players, never miss a challenge. The joy of the game is more important than the triumph.



• AUTHENTIC

  No matter what we do, we stay true to ourselves. We are upfront and do our own thing.



• MAGICAL

  BIDI BADU attracts a young generation of sports lovers with a unique outlook on life: a magical community who connects with each other.